The Nudge Text
The Nudge Text
Restructured membership tiers and reimagined core features utilizing user research and data analysis.
Restructured membership tiers and reimagined core features utilizing user research and data analysis.
Overview
Overview
Overview
The Nudge is an SMS subscription service that acts as a planner friend and texts you things to do.
The Nudge is an SMS subscription service that acts as a planner friend and texts you things to do.
The Nudge is an SMS subscription service that acts as a planner friend and texts you things to do.
Timeline
Timeline
Timeline
Feb 8 — 25, 2023
Feb 8 — 25, 2023
Feb 8 — 25, 2023
Context
Context
Context
Personal Project That I Pitched To The Nudge's Team
Personal Project That I Pitched To The Nudge's Team
Personal Project That I Pitched To The Nudge's Team
My Role
My Role
My Role
Product Management
User Research
Product Analysis
UX/UI Design
Product Management
User Research
Product Analysis
UX/UI Design
Product Management
User Research
Product Analysis
UX/UI Design
Team
Team
Team
1 Product Designer (me)
1 Product Designer (me)
1 Product Designer (me)
Specific Contributions
Specific Contributions
Specific Contributions
I worked on the UX/UI design and product development of The Nudge Text's MVP mobile application. I inferred the product’s long term vision and strategy, conducted user research, restructured the subscription membership tiers, ideated and designed new features, and developed interactive prototypes. I sent my work to The Nudge Text's team and not only did I get feedback from the CEO, my work inspired new mobile app features.
I worked on the UX/UI design and product development of The Nudge Text's MVP mobile application. I inferred the product’s long term vision and strategy, conducted user research, restructured the subscription membership tiers, ideated and designed new features, and developed interactive prototypes. I sent my work to The Nudge Text's team and not only did I get feedback from the CEO, my work inspired new mobile app features.
I worked on the UX/UI design and product development of The Nudge Text's MVP mobile application. I inferred the product’s long term vision and strategy, conducted user research, restructured the subscription membership tiers, ideated and designed new features, and developed interactive prototypes. I sent my work to The Nudge Text's team and not only did I get feedback from the CEO, my work inspired new mobile app features.
The Problem
The Problem
The Problem
Nudge Text entices a lot of users to their SMS subscription service but their mobile app fails to do the same/add to that experience, thus discouraging users from transitioning to downloading and using the app.
Nudge Text entices a lot of users to their SMS subscription service but their mobile app fails to do the same/add to that experience, thus discouraging users from transitioning to downloading and using the app.
Nudge Text entices a lot of users to their SMS subscription service but their mobile app fails to do the same/add to that experience, thus discouraging users from transitioning to downloading and using the app.
At the time, The Nudge Text was developing a mobile experience that seemed to expand on the existing SMS subscription service that so many users loved. However, most of the features on the app were blocked by a paywall and the product seemed like an entirely separate experience with limited access to content. As a user, it seemed like the SMS subscription had more to offer for free than the app, which defeated the purpose of building an app that would allow users to feel more connected to the Nudge community.
At the time, The Nudge Text was developing a mobile experience that seemed to expand on the existing SMS subscription service that so many users loved. However, most of the features on the app were blocked by a paywall and the product seemed like an entirely separate experience with limited access to content. As a user, it seemed like the SMS subscription had more to offer for free than the app, which defeated the purpose of building an app that would allow users to feel more connected to the Nudge community.
At the time, The Nudge Text was developing a mobile experience that seemed to expand on the existing SMS subscription service that so many users loved. However, most of the features on the app were blocked by a paywall and the product seemed like an entirely separate experience with limited access to content. As a user, it seemed like the SMS subscription had more to offer for free than the app, which defeated the purpose of building an app that would allow users to feel more connected to the Nudge community.
Solution Highlights
Solution Highlights
Solution Highlights
Research
Research
Research
Comparing the SMS subscription service vs. the mobile app experience.
Comparing the SMS subscription service vs. the mobile app experience.
Comparing the SMS subscription service vs. the mobile app experience.
I started with product analysis to take a closer look at the current mobile app and compare it with the current SMS subscription service. I was able to better understand the main purpose of each experience, note down the pros and cons of both, and identify areas of improvement. My findings gave me a good starting point for what problems I should prioritize solving first.
I started with product analysis to take a closer look at the current mobile app and compare it with the current SMS subscription service. I was able to better understand the main purpose of each experience, note down the pros and cons of both, and identify areas of improvement. My findings gave me a good starting point for what problems I should prioritize solving first.
I started with product analysis to take a closer look at the current mobile app and compare it with the current SMS subscription service. I was able to better understand the main purpose of each experience, note down the pros and cons of both, and identify areas of improvement. My findings gave me a good starting point for what problems I should prioritize solving first.
💬 SMS Subscription
💬 SMS Subscription
💬 SMS Subscription
Pros
Pros
Pros
✔️ Users can interact with texts and choose from a diverse selection of plans
✔️ Users can interact with texts and choose from a diverse selection of plans
✔️ Users can interact with texts and choose from a diverse selection of plans
✔️ Inclusion of GIFs and photos with each plan makes it more fun and engaging
✔️ Inclusion of GIFs and photos with each plan makes it more fun and engaging
✔️ Inclusion of GIFs and photos with each plan makes it more fun and engaging
✔️ The wording of each text is casual and friendly
✔️ The wording of each text is casual and friendly
✔️ The wording of each text is casual and friendly
Cons
Cons
Cons
❌ Users are unable to interact with older texts
❌ Users are unable to interact with older texts
❌ Users are unable to interact with older texts
❌ There is a chance that none of the plans presented to a user will fit their interests, so they have to wait for the next text
❌ There is a chance that none of the plans presented to a user will fit their interests, so they have to wait for the next text
❌ There is a chance that none of the plans presented to a user will fit their interests, so they have to wait for the next text
❌ Users have to open up each plan as an individual message to read more about them
❌ Users have to open up each plan as an individual message to read more about them
❌ Users have to open up each plan as an individual message to read more about them
📱 Mobile App
📱 Mobile App
📱 Mobile App
Pros
Pros
Pros
✔️ The inclusion of video content gives users a better idea of what a plan entails
✔️ The inclusion of video content gives users a better idea of what a plan entails
✔️ The inclusion of video content gives users a better idea of what a plan entails
✔️ Saving plans the a user likes is a helpful feature
✔️ Saving plans the a user likes is a helpful feature
✔️ Saving plans the a user likes is a helpful feature
✔️ The Vault page is a great way for users to access older content
✔️ The Vault page is a great way for users to access older content
✔️ The Vault page is a great way for users to access older content
Cons
Cons
Cons
❌ There is not enough content or features on the app to make switching over worthwhile
❌ There is not enough content or features on the app to make switching over worthwhile
❌ There is not enough content or features on the app to make switching over worthwhile
❌ A lot of interactions are challenging to use because of the small target areas for gestures
❌ A lot of interactions are challenging to use because of the small target areas for gestures
❌ A lot of interactions are challenging to use because of the small target areas for gestures
❌ A lack of access to creator profiles and a creators' past content creates an incomplete user experience
❌ A lack of access to creator profiles and a creators' past content creates an incomplete user experience
❌ A lack of access to creator profiles and a creators' past content creates an incomplete user experience
Since the app had been live for a while, there were quite the number of reviews on the app store. Out of 1,225 apple store reviews, I only went through the 64 that gave the app a 1-3 star rating to see what users were saying about their experiences. I made sure to focus on reviews about the app specifically, not the SMS service.
Since the app had been live for a while, there were quite the number of reviews on the app store. Out of 1,225 apple store reviews, I only went through the 64 that gave the app a 1-3 star rating to see what users were saying about their experiences. I made sure to focus on reviews about the app specifically, not the SMS service.
Since the app had been live for a while, there were quite the number of reviews on the app store. Out of 1,225 apple store reviews, I only went through the 64 that gave the app a 1-3 star rating to see what users were saying about their experiences. I made sure to focus on reviews about the app specifically, not the SMS service.
Understanding the common user experience on The Nudge Text's mobile app.
Understanding the common user experience on The Nudge Text's mobile app.
Understanding the common user experience on The Nudge Text's mobile app.
My user research findings were:
My user research findings were:
My user research findings were:
20/64 reviews mentioned that the content is limited unless users are a premium member
20/64 reviews mentioned that the content is limited unless users are a premium member
20/64 reviews mentioned that the content is limited unless users are a premium member
11/64 reviews mentioned being unsatisfied with the content (basic, no variety, could use a different platform, etc.)
11/64 reviews mentioned being unsatisfied with the content (basic, no variety, could use a different platform, etc.)
11/64 reviews mentioned being unsatisfied with the content (basic, no variety, could use a different platform, etc.)
I wrote out a few user personas to separate user pain points based on use case.
I wrote out a few user personas to separate user pain points based on use case.
I wrote out a few user personas to separate user pain points based on use case.
With user research done, I compared business and user wants to plan how I can balance both pain points.
With user research done, I compared business and user wants to plan how I can balance both pain points.
With user research done, I compared business and user wants to plan how I can balance both pain points.
This was a personal project, so I wasn't actually working with the Nudge team. Therefore, I did not have much information on their internal workflow, any initiatives they were working on, or their business goals. I made assumptions based on what they already had shipped, their responses to reviews, and what I thought was most probable to happen.
This was a personal project, so I wasn't actually working with the Nudge team. Therefore, I did not have much information on their internal workflow, any initiatives they were working on, or their business goals. I made assumptions based on what they already had shipped, their responses to reviews, and what I thought was most probable to happen.
This was a personal project, so I wasn't actually working with the Nudge team. Therefore, I did not have much information on their internal workflow, any initiatives they were working on, or their business goals. I made assumptions based on what they already had shipped, their responses to reviews, and what I thought was most probable to happen.
💼 Business
💼 Business
💼 Business
1
1
1
Encourage existing SMS subscription users as well as new users to migrate to the mobile app.
Encourage existing SMS subscription users as well as new users to migrate to the mobile app.
Encourage existing SMS subscription users as well as new users to migrate to the mobile app.
2
2
2
Promote the concept of becoming a contributor on the app and publishing one's own content.
Promote the concept of becoming a contributor on the app and publishing one's own content.
Promote the concept of becoming a contributor on the app and publishing one's own content.
3
3
3
Push a subscription based membership model to generate more revenue.
Push a subscription based membership model to generate more revenue.
Push a subscription based membership model to generate more revenue.
👤 Users
👤 Users
👤 Users
1
1
1
Have a good user experience and be able to engage with the app no matter their membership status.
Have a good user experience and be able to engage with the app no matter their membership status.
Have a good user experience and be able to engage with the app no matter their membership status.
2
2
2
See a wide range of content they are actually interested in.
See a wide range of content they are actually interested in.
See a wide range of content they are actually interested in.
3
3
3
Develop connections with other users and creators on the platform.
Develop connections with other users and creators on the platform.
Develop connections with other users and creators on the platform.
I summarized my research in 3 key findings.
I summarized my research in 3 key findings.
I summarized my research in 3 key findings.
Key Findings:
Key Findings:
1
1
1
Limited access to content and features in the free membership tier took away from the main Nudge experience
Limited access to content and features in the free membership tier took away from the main Nudge experience
Users expected to get at least a similar experience to the SMS subscription service on the app, but were disappointed to see they couldn't access anything. The core experience of The Nudge Text was blocked by a paywall, leaving users to find alternative solutions with the SMS service instead.
Users expected to get at least a similar experience to the SMS subscription service on the app, but were disappointed to see they couldn't access anything. The core experience of The Nudge Text was blocked by a paywall, leaving users to find alternative solutions with the SMS service instead.
2
2
2
Appealing to all means appealing to none
Appealing to all means appealing to none
The Nudge Text tries to offer a variety of plans at a given time, but the options were pretty generic, usually covering food/drinks and music. Users wanted to see more unique options than what they would get on other platforms that also fit their personal interests.
The Nudge Text tries to offer a variety of plans at a given time, but the options were pretty generic, usually covering food/drinks and music. Users wanted to see more unique options than what they would get on other platforms that also fit their personal interests.
3
3
3
Having a "personal planner friend" can be exactly that
Having a "personal planner friend" can be exactly that
The Nudge has teams of content contributors in various cities, who share events and places they themselves enjoyed because it fit their interests. Allowing them to own their content instead of grouping everyone's content together can be an opportunity for users to connect with contributors on a more personal level.
The Nudge has teams of content contributors in various cities, who share events and places they themselves enjoyed because it fit their interests. Allowing them to own their content instead of grouping everyone's content together can be an opportunity for users to connect with contributors on a more personal level.
With my research findings, I rewrote the problem statement into a "how might we" statement as well as listed out the overall design focuses for these projects. These serve as a high level guide that I can come back to and reference during the design process to check whether or not my solution is answering the problem at hand.
With my research findings, I rewrote the problem statement into a "how might we" statement as well as listed out the overall design focuses for these projects. These serve as a high level guide that I can come back to and reference during the design process to check whether or not my solution is answering the problem at hand.
With my research findings, I rewrote the problem statement into a "how might we" statement as well as listed out the overall design focuses for these projects. These serve as a high level guide that I can come back to and reference during the design process to check whether or not my solution is answering the problem at hand.
💭 How Might We
💭 How Might We
💭 How Might We
How might we combine aspects of the SMS service and the app’s current features to create a holistic user experience that does not lose The Nudge’s original mission of being a personal planner friend?
How might we combine aspects of the SMS service and the app’s current features to create a holistic user experience that does not lose The Nudge’s original mission of being a personal planner friend?
How might we combine aspects of the SMS service and the app’s current features to create a holistic user experience that does not lose The Nudge’s original mission of being a personal planner friend?
🔍 Design Focuses:
🔍 Design Focuses:
🔍 Design Focuses:
1
1
1
Add to the SMS Subscription Service Experience
Add to the SMS Subscription Service Experience
Add to the SMS Subscription Service Experience
2
2
2
Differentiate Membership Tiers
Differentiate Membership Tiers
Differentiate Membership Tiers
3
3
3
Promote Content Consumption and Interaction
Promote Content Consumption and Interaction
Promote Content Consumption and Interaction
4
4
4
Personalize the Planning Experience
Personalize the Planning Experience
Personalize the Planning Experience
5
5
5
Build Community
Build Community
Build Community
Design
Design
Design
Iterating throughout the design process
Iterating throughout the design process
Iterating throughout the design process
I listed out some core feature options that would could be solutions to the overarching problem and fit the design focuses. I down selected those options based on effort and value, then mapped out end to end user flows. I then worked on low fidelity wireframes before moving to high fidelity prototypes. I would iterate on my designs after taking a step back and checking in with my research findings to see if my work was the best solution and meeting both business and user requirements.
I listed out some core feature options that would could be solutions to the overarching problem and fit the design focuses. I down selected those options based on effort and value, then mapped out end to end user flows. I then worked on low fidelity wireframes before moving to high fidelity prototypes. I would iterate on my designs after taking a step back and checking in with my research findings to see if my work was the best solution and meeting both business and user requirements.
I listed out some core feature options that would could be solutions to the overarching problem and fit the design focuses. I down selected those options based on effort and value, then mapped out end to end user flows. I then worked on low fidelity wireframes before moving to high fidelity prototypes. I would iterate on my designs after taking a step back and checking in with my research findings to see if my work was the best solution and meeting both business and user requirements.
I restructured the membership tiers to allow free users access to core features while giving premium users additional content and features
I restructured the membership tiers to allow free users access to core features while giving premium users additional content and features
I restructured the membership tiers to allow free users access to core features while giving premium users additional content and features
Before:
Before:
Before:
Free User
Free User
Free User
◼️ View some content
◼️ Save some content for future reference
◼️ Browse home city content only
Nudge Plus
Nudge Plus
Nudge Plus
◼️ Access to the vault of older content
◼️ Gain access to members-only seasonal content
◼️ Get exclusive seasonal discounts
◼️ Explore content from other cities
◼️ Access to map feature
After:
After:
After:
🎉 Free User
🎉 Free User
🎉 Free User
✔️ User’s may encounter ads while watching video content
✔️ User’s may encounter ads while watching video content
✔️ User’s may encounter ads while watching video content
✔️ View up to 3 nudges a week
✔️ View up to 3 nudges a week
✔️ View up to 3 nudges a week
✔️ Save and organize a restricted amount of free content for future reference
✔️ Save and organize a restricted amount of free content for future reference
✔️ Save and organize a restricted amount of free content for future reference
✔️ View all old free content in the vault
✔️ View all old free content in the vault
✔️ View all old free content in the vault
✔️ Toggle between cities
✔️ Toggle between cities
✔️ Toggle between cities
✔️ Add preferences
✔️ Add preferences
✔️ Add preferences
✔️ Interact with recommendations (give reviews, notify for any mistakes, etc.)
✔️ Interact with recommendations (give reviews, notify for any mistakes, etc.)
✔️ Interact with recommendations (give reviews, notify for any mistakes, etc.)
✔️ Access to the map feature
✔️ Access to the map feature
✔️ Access to the map feature
💎 Nudge Plus
💎 Nudge Plus
💎 Nudge Plus
✔️ Ad free
✔️ Ad free
✔️ Ad free
✔️ Gain access to an extra 1-2 “premium” nudges a week
✔️ Gain access to an extra 1-2 “premium” nudges a week
✔️ Gain access to an extra 1-2 “premium” nudges a week
✔️ Save and organize unlimited free and premium content for future reference
✔️ Save and organize unlimited free and premium content for future reference
✔️ Save and organize unlimited free and premium content for future reference
✔️ Access to all the old free and premium content
✔️ Access to all the old free and premium content
✔️ Access to all the old free and premium content
✔️ Exclusive seasonal discounts
✔️ Exclusive seasonal discounts
✔️ Early access to some content (i.e. Nudger-only events)
✔️ Early access to some content (i.e. Nudger-only events)
✔️ Early access to some content (i.e. Nudger-only events)
✔️ Early access to other Nudge initiatives (i.e. journaling prompts, The Fall Getaways Nudge, etc.)
✔️ Early access to other Nudge initiatives (i.e. journaling prompts, The Fall Getaways Nudge, etc.)
✔️ Early access to other Nudge initiatives (i.e. journaling prompts, The Fall Getaways Nudge, etc.)
✔️ Extra rewards for referrals
✔️ Extra rewards for referrals
✔️ Extra rewards for referrals
✔️ Make a shared folder of saved content
✔️ Make a shared folder of saved content
✔️ Make a shared folder of saved content
✔️ Access to additional features in the app
✔️ Access to additional features in the app
✔️ Access to additional features in the app
With research findings analyzed, I created a feature map to list out possible solutions.
With research findings analyzed, I created a feature map to list out possible solutions.
With research findings analyzed, I created a feature map to list out possible solutions.
To prioritize features, I mapped my ideas out on an effort vs. value graph.
To prioritize features, I mapped my ideas out on an effort vs. value graph.
To prioritize features, I mapped my ideas out on an effort vs. value graph.
This action not only helped me down select features, but also helped me plan out which features to work on first. The graph below shows a selection of features the final prototype would incorporate after mapping out ideas on a full graph, with our ideal solutions being the most prioritized in the product development process.
This action not only helped me down select features, but also helped me plan out which features to work on first. The graph below shows a selection of features the final prototype would incorporate after mapping out ideas on a full graph, with our ideal solutions being the most prioritized in the product development process.
This action not only helped me down select features, but also helped me plan out which features to work on first. The graph below shows a selection of features the final prototype would incorporate after mapping out ideas on a full graph, with our ideal solutions being the most prioritized in the product development process.
After ideating a few solutions and narrowing down on what I wanted to focus on, I created low fidelity wireframes to better visualize what my solution could potentially look like. I made a few changes during this test period such as splitting the feature pages from four to five tabs and finding other ways to incorporate the existing pop up tab feature. Overall, I tried to make each flow as simple as possible and have the whole app be consistent in the design choices I made as well as the branding.
After ideating a few solutions and narrowing down on what I wanted to focus on, I created low fidelity wireframes to better visualize what my solution could potentially look like. I made a few changes during this test period such as splitting the feature pages from four to five tabs and finding other ways to incorporate the existing pop up tab feature. Overall, I tried to make each flow as simple as possible and have the whole app be consistent in the design choices I made as well as the branding.
After ideating a few solutions and narrowing down on what I wanted to focus on, I created low fidelity wireframes to better visualize what my solution could potentially look like. I made a few changes during this test period such as splitting the feature pages from four to five tabs and finding other ways to incorporate the existing pop up tab feature. Overall, I tried to make each flow as simple as possible and have the whole app be consistent in the design choices I made as well as the branding.
I prioritized the design of the platform's core features for the final prototype and adopted an agile approach to align with the Nudge product team's pace. I balanced working on large and small scale features depending on what would be the most effective change in the shortest timeframe. Some of the chosen solutions included:
I prioritized the design of the platform's core features for the final prototype and adopted an agile approach to align with the Nudge product team's pace. I balanced working on large and small scale features depending on what would be the most effective change in the shortest timeframe. Some of the chosen solutions included:
I prioritized the design of the platform's core features for the final prototype and adopted an agile approach to align with the Nudge product team's pace. I balanced working on large and small scale features depending on what would be the most effective change in the shortest timeframe. Some of the chosen solutions included:
1
1
1
Adding to the core Nudge experience
Adding to the core Nudge experience
Adding to the core Nudge experience
Free users will enjoy a comparable experience to the SMS subscription, while Nudge Plus users gain access to premium content and enhanced features that significantly elevate their overall experience i.e. making a shared folder to save plans in. Essentially, there is more of an incentive to pay for Nudge Plus.
Free users will enjoy a comparable experience to the SMS subscription, while Nudge Plus users gain access to premium content and enhanced features that significantly elevate their overall experience i.e. making a shared folder to save plans in. Essentially, there is more of an incentive to pay for Nudge Plus.
Free users will enjoy a comparable experience to the SMS subscription, while Nudge Plus users gain access to premium content and enhanced features that significantly elevate their overall experience i.e. making a shared folder to save plans in. Essentially, there is more of an incentive to pay for Nudge Plus.
2
2
2
Searchable content
Searchable content
Searchable content
Nudges can be tagged and organized into various categories for more efficient browsing. Users can also find plans that fit their interests much more easily than before by searching key terms and filtering and sorting through the given results. This new information structure better organizes information, allowing users to see the necessary details at a glance before further exploring a Nudge plan.
Nudges can be tagged and organized into various categories for more efficient browsing. Users can also find plans that fit their interests much more easily than before by searching key terms and filtering and sorting through the given results. This new information structure better organizes information, allowing users to see the necessary details at a glance before further exploring a Nudge plan.
Nudges can be tagged and organized into various categories for more efficient browsing. Users can also find plans that fit their interests much more easily than before by searching key terms and filtering and sorting through the given results. This new information structure better organizes information, allowing users to see the necessary details at a glance before further exploring a Nudge plan.
3
3
3
Setting preferences for a more personalized feed
Setting preferences for a more personalized feed
Setting preferences for a more personalized feed
Users can note what kinds of Nudge plans they are interested in seeing. For any topic they are not interested in, related Nudge plans will not appear on their feed. Users can update these preferences anytime. Once users have interacted with enough Nudges, the app will start recommending plans the user might like based on their past activity and preference settings.
Users can note what kinds of Nudge plans they are interested in seeing. For any topic they are not interested in, related Nudge plans will not appear on their feed. Users can update these preferences anytime. Once users have interacted with enough Nudges, the app will start recommending plans the user might like based on their past activity and preference settings.
Users can note what kinds of Nudge plans they are interested in seeing. For any topic they are not interested in, related Nudge plans will not appear on their feed. Users can update these preferences anytime. Once users have interacted with enough Nudges, the app will start recommending plans the user might like based on their past activity and preference settings.
4
4
4
Interacting with the people behind the content
Interacting with the people behind the content
Interacting with the people behind the content
Users can add each other as friends, follow creators, and comment on Nudges. These features encourage users to form connections and build a community around shared interests and hobbies. Although the app prioritizes content first, these features give the "personal planner friend" experience a more human touch.
Users can add each other as friends, follow creators, and comment on Nudges. These features encourage users to form connections and build a community around shared interests and hobbies. Although the app prioritizes content first, these features give the "personal planner friend" experience a more human touch.
Users can add each other as friends, follow creators, and comment on Nudges. These features encourage users to form connections and build a community around shared interests and hobbies. Although the app prioritizes content first, these features give the "personal planner friend" experience a more human touch.
Once the prototype was finalized, I wrote an case study on Medium walking through the design process end to end, breaking down the solution and explaining features along the way. I sent my work over to a contact I had over at The Nudge Text, stating that if my work helped with the app's future development, then I’m glad I was able to help improve a product I really enjoy using.
Once the prototype was finalized, I wrote an case study on Medium walking through the design process end to end, breaking down the solution and explaining features along the way. I sent my work over to a contact I had over at The Nudge Text, stating that if my work helped with the app's future development, then I’m glad I was able to help improve a product I really enjoy using.
Once the prototype was finalized, I wrote an case study on Medium walking through the design process end to end, breaking down the solution and explaining features along the way. I sent my work over to a contact I had over at The Nudge Text, stating that if my work helped with the app's future development, then I’m glad I was able to help improve a product I really enjoy using.
Conclusion
Conclusion
Conclusion
Impact
Impact
Impact
Inspired new features on the mobile app
Inspired new features on the mobile app
One of my original ideas was creating folders to organize one's saved Nudges. On October 8, 2023, the Nudge team shipped a feature called Personal Collections, allowing Nudge Plus users to create custom folders for saved Nudge plans.
One of my original ideas was creating folders to organize one's saved Nudges. On October 8, 2023, the Nudge team shipped a feature called Personal Collections, allowing Nudge Plus users to create custom folders for saved Nudge plans.
Reviewed by the CEO
Reviewed by the CEO
After sending in my work, the CEO actually reached out and gave me feedback as well as reacted to my Medium article. It was an honor that he took the time to read through my whole process and gave me some pointers on how to improve.
After sending in my work, the CEO actually reached out and gave me feedback as well as reacted to my Medium article. It was an honor that he took the time to read through my whole process and gave me some pointers on how to improve.
On the right track
On the right track
A few days after I sent my work over, the app published an update with similar features like having a creator profile users can view. This was a positive sign for my product thinking/analysis skills because it showed that although I was not working directly with the team, I had a good enough sense of the business's goals and product's direction.
A few days after I sent my work over, the app published an update with similar features like having a creator profile users can view. This was a positive sign for my product thinking/analysis skills because it showed that although I was not working directly with the team, I had a good enough sense of the business's goals and product's direction.
Next Steps
Next Steps
Continuous design iterations
Continuous design iterations
A few features could use improvement on the visual and UI design side. If I were to continue this project, I would test out other layouts and spacing so that these features could be more visually appealing and have improved usability. There are also areas where different colors could be used for better contrast.
A few features could use improvement on the visual and UI design side. If I were to continue this project, I would test out other layouts and spacing so that these features could be more visually appealing and have improved usability. There are also areas where different colors could be used for better contrast.
Conducting user research and usability testing for new features
Conducting user research and usability testing for new features
I incorporated a lot of new features in this prototype, so it would be a good idea to properly validate my assumptions to ensure I was meeting users' anticipated needs as well as creating the best solution that was intuitive to use.
I incorporated a lot of new features in this prototype, so it would be a good idea to properly validate my assumptions to ensure I was meeting users' anticipated needs as well as creating the best solution that was intuitive to use.
Micro-interactions and animations
Micro-interactions and animations
Fun and creative interactions and animations could support the friendly and accessible branding The Nudge Text has cultivated. Such efforts could also be a way to translate the positive energy of the team to the user experience of the app.
Fun and creative interactions and animations could support the friendly and accessible branding The Nudge Text has cultivated. Such efforts could also be a way to translate the positive energy of the team to the user experience of the app.
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024