Booking.com
Booking.com
Created a product launch strategy and MVP mobile app mockups for a seamless micro-stay booking experience.
Created a product launch strategy and MVP mobile app mockups for a seamless micro-stay booking experience.
Overview
Overview
Overview
Booking.com is an online travel company for booking flights, hotels, and transfers all around the world.
Booking.com is an online travel company for booking flights, hotels, and transfers all around the world.
Booking.com is an online travel company for booking flights, hotels, and transfers all around the world.
Timeline
Timeline
Timeline
Feb 2023 — Apr 2023
Feb 2023 — Apr 2023
Feb 2023 — Apr 2023
Context
Context
Context
Product Management Certification Project for EntryLevel
Product Management Certification Project for EntryLevel
Product Management Certification Project for EntryLevel
My Role
My Role
My Role
Product Management
User Research
UX Design
Visual Design
Product Analysis
Product Management
User Research
UX Design
Visual Design
Product Analysis
Product Management
User Research
UX Design
Visual Design
Product Analysis
Team
Team
Team
1 Product Manager (me)
1 Product Manager (me)
1 Product Manager (me)
Specific Contributions
Specific Contributions
Specific Contributions
I led the product development and launch strategy of Booking.com's hotel micro stay app, specifically for Los Angeles, CA. I developed the product’s long term vision and strategy, conducted user research and market analysis, created the product roadmap, and designed high fidelity mockups.
I led the product development and launch strategy of Booking.com's hotel micro stay app, specifically for Los Angeles, CA. I developed the product’s long term vision and strategy, conducted user research and market analysis, created the product roadmap, and designed high fidelity mockups.
I led the product development and launch strategy of Booking.com's hotel micro stay app, specifically for Los Angeles, CA. I developed the product’s long term vision and strategy, conducted user research and market analysis, created the product roadmap, and designed high fidelity mockups.
The Problem
The Problem
The Problem
Users who are traveling in the Los Angeles area and need to find a place on demand to rest or store their belongings for a few hours face difficulties in quickly accessing suitable options on travel apps.
Users who are traveling in the Los Angeles area and need to find a place on demand to rest or store their belongings for a few hours face difficulties in quickly accessing suitable options on travel apps.
Users who are traveling in the Los Angeles area and need to find a place on demand to rest or store their belongings for a few hours face difficulties in quickly accessing suitable options on travel apps.
Booking.com has plans to develop an app that offers micro-stay hotel booking options to their users in Los Angeles. Micro-stays are booking periods in a hotel room that can be booked by the hour, not just for full nights.
Booking.com has plans to develop an app that offers micro-stay hotel booking options to their users in Los Angeles. Micro-stays are booking periods in a hotel room that can be booked by the hour, not just for full nights.
Booking.com has plans to develop an app that offers micro-stay hotel booking options to their users in Los Angeles. Micro-stays are booking periods in a hotel room that can be booked by the hour, not just for full nights.
Solution Proposal
Solution Proposal
Solution Proposal
Booking.com’s hotel micro-stay app is a hotel booking service that provides recommendations for hotel micro-stay options in Los Angeles at low, hourly rates. Unlike other services such as Trivago, Airbnb, Expedia, etc., the app is unique because it gives people more flexibility when booking accommodation in the case of being in between business meetings, facing flight delays, or wanting a place to rest in the midst of their travel, thus fulfilling their needs in a more financially efficient manner than if they were to traditionally book a full night’s stay.
We’ll know this is true when the app’s micro-stay booking periods are being filled up at a higher average daily rate than the Los Angeles based listings of other hotel booking services.
Booking.com’s hotel micro-stay app is a hotel booking service that provides recommendations for hotel micro-stay options in Los Angeles at low, hourly rates. Unlike other services such as Trivago, Airbnb, Expedia, etc., the app is unique because it gives people more flexibility when booking accommodation in the case of being in between business meetings, facing flight delays, or wanting a place to rest in the midst of their travel, thus fulfilling their needs in a more financially efficient manner than if they were to traditionally book a full night’s stay.
We’ll know this is true when the app’s micro-stay booking periods are being filled up at a higher average daily rate than the Los Angeles based listings of other hotel booking services.
Booking.com’s hotel micro-stay app is a hotel booking service that provides recommendations for hotel micro-stay options in Los Angeles at low, hourly rates. Unlike other services such as Trivago, Airbnb, Expedia, etc., the app is unique because it gives people more flexibility when booking accommodation in the case of being in between business meetings, facing flight delays, or wanting a place to rest in the midst of their travel, thus fulfilling their needs in a more financially efficient manner than if they were to traditionally book a full night’s stay.
We’ll know this is true when the app’s micro-stay booking periods are being filled up at a higher average daily rate than the Los Angeles based listings of other hotel booking services.
Solution Highlights
Solution Highlights
Solution Highlights
Research
Research
Research
Mapping out assumptions
Mapping out assumptions
I first listed some assumptions I had about the market and target users so that I could then prioritize and validate them. By doing so, I was able to better understand the problem at hand and see where I need to conduct more research. This ensured that I didn’t waste resources working on a product that solves a nonexistent problem or a poor solution to a problem. I then mapped out these assumptions on a risk-importance graph to better visualize which assumptions I should be looking into first.
I first listed some assumptions I had about the market and target users so that I could then prioritize and validate them. By doing so, I was able to better understand the problem at hand and see where I need to conduct more research. This ensured that I didn’t waste resources working on a product that solves a nonexistent problem or a poor solution to a problem. I then mapped out these assumptions on a risk-importance graph to better visualize which assumptions I should be looking into first.
I first listed some assumptions I had about the market and target users so that I could then prioritize and validate them. By doing so, I was able to better understand the problem at hand and see where I need to conduct more research. This ensured that I didn’t waste resources working on a product that solves a nonexistent problem or a poor solution to a problem. I then mapped out these assumptions on a risk-importance graph to better visualize which assumptions I should be looking into first.
⚠️ Risky!
⚠️ Risky!
⚠️ Risky!
These are the assumptions that we need to look into first:
These are the assumptions that we need to look into first:
◼️ Is there a large enough market for people wanting short term hotel stays over full night stays?
◼️ Is there a large enough market for people wanting short term hotel stays over full night stays?
◼️ Is there a large enough market for people wanting short term hotel stays over full night stays?
◼️ Do people prefer staying in a hotel over a different location? (Airbnb, friend’s place, etc.)
◼️ Do people prefer staying in a hotel over a different location? (Airbnb, friend’s place, etc.)
◼️ Do people prefer staying in a hotel over a different location? (Airbnb, friend’s place, etc.)
◼️ Micro-stay booking is a growing trend in the hospitality industry in Los Angeles.
◼️ Micro-stay booking is a growing trend in the hospitality industry in Los Angeles.
◼️ Micro-stay booking is a growing trend in the hospitality industry in Los Angeles.
◼️ There are enough hotels in Los Angeles partnering with Booking.com where fulfilling micro-stay needs would be feasible.
◼️ There are enough hotels in Los Angeles partnering with Booking.com where fulfilling micro-stay needs would be feasible.
◼️ There are enough hotels in Los Angeles partnering with Booking.com where fulfilling micro-stay needs would be feasible.
◼️ Would people trust Booking.com?
◼️ Would people trust Booking.com?
◼️ Would people trust Booking.com?
⏳ Not An Immediate Risk
⏳ Not An Immediate Risk
⏳ Not An Immediate Risk
These are the assumptions that we can test later:
These are the assumptions that we can test later:
◼️ Customers are interested in the low rates because they are paying out of pocket or want to save on their travel expenses.
◼️ Customers are interested in the low rates because they are paying out of pocket or want to save on their travel expenses.
◼️ Customers are interested in the low rates because they are paying out of pocket or want to save on their travel expenses.
◼️ Customers are uncomfortable with the idea that their room was recently used.
◼️ Customers are uncomfortable with the idea that their room was recently used.
◼️ Customers are uncomfortable with the idea that their room was recently used.
👌 Not So Risky
👌 Not So Risky
👌 Not So Risky
These are the assumptions that we can defer to later:
These are the assumptions that we can defer to later:
◼️ How big is the market of people who travel in Los Angeles?
◼️ How big is the market of people who travel in Los Angeles?
◼️ How big is the market of people who travel in Los Angeles?
Understanding the current micro stay market.
Understanding the current micro stay market.
Understanding the current micro stay market.
I conducted an in depth market analysis using various methods including general market research, utilizing Google Analytics, estimating market size and growth, competitor analysis, and user interviews. My findings gave me a good starting point for ideating potential features to include to make the product stand out from existing platforms.
I conducted an in depth market analysis using various methods including general market research, utilizing Google Analytics, estimating market size and growth, competitor analysis, and user interviews. My findings gave me a good starting point for ideating potential features to include to make the product stand out from existing platforms.
I conducted an in depth market analysis using various methods including general market research, utilizing Google Analytics, estimating market size and growth, competitor analysis, and user interviews. My findings gave me a good starting point for ideating potential features to include to make the product stand out from existing platforms.
After looking into what micro-stays actually are and their current state of existence in the market, some of the key notes to highlight are:
After looking into what micro-stays actually are and their current state of existence in the market, some of the key notes to highlight are:
After looking into what micro-stays actually are and their current state of existence in the market, some of the key notes to highlight are:
Micro-stays are increasingly popular with business travelers
Micro-stays are increasingly popular with business travelers
Micro-stays are increasingly popular with business travelers
Micro-stays usually last between 3 and 12 hours - booking periods are offered at a variety of lengths to suit different needs
Micro-stays usually last between 3 and 12 hours - booking periods are offered at a variety of lengths to suit different needs
Micro-stays usually last between 3 and 12 hours - booking periods are offered at a variety of lengths to suit different needs
Other needs for micro-stays include being in between meetings, facing delayed flights or long layovers, hitting multiple places in a short time span during a trip, visiting hospitals, and participating in conferences
Other needs for micro-stays include being in between meetings, facing delayed flights or long layovers, hitting multiple places in a short time span during a trip, visiting hospitals, and participating in conferences
Other needs for micro-stays include being in between meetings, facing delayed flights or long layovers, hitting multiple places in a short time span during a trip, visiting hospitals, and participating in conferences
People usually book micro-stays last minute on their phones
People usually book micro-stays last minute on their phones
People usually book micro-stays last minute on their phones
On the business end, micro-stays help hotels rent out the same room multiple times in a day, thus increasing revenue
On the business end, micro-stays help hotels rent out the same room multiple times in a day, thus increasing revenue
On the business end, micro-stays help hotels rent out the same room multiple times in a day, thus increasing revenue
Rooms that are set for micro-stay bookings are usually offered at discounted rates
Rooms that are set for micro-stay bookings are usually offered at discounted rates
Rooms that are set for micro-stay bookings are usually offered at discounted rates
Some hotels charge visitors a percentage extra for any additional hour they spent in the room and if they exceed a certain amount of hours, then the room can be considered a full day
Some hotels charge visitors a percentage extra for any additional hour they spent in the room and if they exceed a certain amount of hours, then the room can be considered a full day
Some hotels charge visitors a percentage extra for any additional hour they spent in the room and if they exceed a certain amount of hours, then the room can be considered a full day
Most hotels offering micro-stays are located in large city centers with access to public transportation
Most hotels offering micro-stays are located in large city centers with access to public transportation
Most hotels offering micro-stays are located in large city centers with access to public transportation
I conducted a rough market sizing estimate based on my earlier research to see how much potential my product has.
I conducted a rough market sizing estimate based on my earlier research to see how much potential my product has.
I conducted a rough market sizing estimate based on my earlier research to see how much potential my product has.
TAM (Total Addressable Market)
TAM (Total Addressable Market)
For this value, I used the expected number of visitors in Los Angeles, California for 2023 when tourism is predicted to make a full recovery. (Xola)
51,000,000
For this value, I used the expected number of visitors in Los Angeles, California for 2023 when tourism is predicted to make a full recovery. (Xola)
51,000,000
SAM (Serviceable Addressable Market)
SAM (Serviceable Addressable Market)
For this value, I found the percentage of travelers who prefer to stay at a hotel, out of that number found the percentage of people who booked online, and then found the percentage of those who made micro-stay bookings.
51 million x 0.51 x 0.83 x 0.72 (see note for values)
15,543,576
For this value, I found the percentage of travelers who prefer to stay at a hotel, out of that number found the percentage of people who booked online, and then found the percentage of those who made micro-stay bookings.
51 million x 0.51 x 0.83 x 0.72 (see note for values)
15,543,576
SOM (Serviceable Obtainable Market)
SOM (Serviceable Obtainable Market)
For this value, I used Booking.com’s US market share value for 2021 which was 19.5%. (BusinessofApps)
15,543,576 x 0.195
3,030,997
For this value, I used Booking.com’s US market share value for 2021 which was 19.5%. (BusinessofApps)
15,543,576 x 0.195
3,030,997
*Notes:
“51% of travelers for an upcoming or recently undertaken trip selected a hotel as their top choice.” (str)
“83% of US adults want to book their trips online.” (Stratos)
“72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today’”. (Stratos)
Next, I started looking into Booking and a few of its competitors to note some of their pros and cons:
Next, I started looking into Booking and a few of its competitors to note some of their pros and cons:
Next, I started looking into Booking and a few of its competitors to note some of their pros and cons:
Booking
Booking
The product values transparency and customer support, provides attractive partnership rates, offers loyalty programs with travel rewards, has a large database of listings, features a section specifically for business travel, has a flexible date suggestion feature, and offers the best deals with their Price Match offer. However, the product is not the best for bundling hotel, flight, and car packages.
The product values transparency and customer support, provides attractive partnership rates, offers loyalty programs with travel rewards, has a large database of listings, features a section specifically for business travel, has a flexible date suggestion feature, and offers the best deals with their Price Match offer. However, the product is not the best for bundling hotel, flight, and car packages.
Hotels.com
Hotels.com
The product has a price match guarantee feature, promotes a Welcome Rewards program, provides great customer support, offers fee cancellations for some hotels, has an extensive database of listings as well, has advanced search filters, and shows last minute or discounted deals. However, the product is not great for flight and car bookings, is not the cheapest, and customers can face refund issues.
The product has a price match guarantee feature, promotes a Welcome Rewards program, provides great customer support, offers fee cancellations for some hotels, has an extensive database of listings as well, has advanced search filters, and shows last minute or discounted deals. However, the product is not great for flight and car bookings, is not the cheapest, and customers can face refund issues.
Expedia
Expedia
The product shows the numbers of room left at price point, has an extensive inventory of hotel providers, promotes the Expedia+ Rewards Program to earn points, provides great customer service, shows star ratings and checked bag fee details in listings, allows customers to bundle flight, hotel, and car deals in one, has a “My Trips” section for customers to manage their itinerary easily, and also has a flexible date suggestion feature. However, the product is not ideal for single bookings and limited advanced search filters.
The product shows the numbers of room left at price point, has an extensive inventory of hotel providers, promotes the Expedia+ Rewards Program to earn points, provides great customer service, shows star ratings and checked bag fee details in listings, allows customers to bundle flight, hotel, and car deals in one, has a “My Trips” section for customers to manage their itinerary easily, and also has a flexible date suggestion feature. However, the product is not ideal for single bookings and limited advanced search filters.
Kayak
Kayak
Product offers listings from vacation properties as well as hotels, provides alerts for lower priced deals, show pricing trends, has a search comparison feature, and offers flexible dates. However, the product does not offer customers phone support.
Product offers listings from vacation properties as well as hotels, provides alerts for lower priced deals, show pricing trends, has a search comparison feature, and offers flexible dates. However, the product does not offer customers phone support.
I then wrote up some questions and conducted 6 user interviews to gain a better understanding of what actual people had to say about their travel experiences and micro-stay booking.
I then wrote up some questions and conducted 6 user interviews to gain a better understanding of what actual people had to say about their travel experiences and micro-stay booking.
I then wrote up some questions and conducted 6 user interviews to gain a better understanding of what actual people had to say about their travel experiences and micro-stay booking.
Understanding the common user experience in various travel and booking platforms.
Understanding the common user experience in various travel and booking platforms.
Understanding the common user experience in various travel and booking platforms.
For interviews, some of my questions were:
For interviews, some of my questions were:
For interviews, some of my questions were:
What are the top three things you value most when booking your accommodation?
What are the top three things you value most when booking your accommodation?
What are the top three things you value most when booking your accommodation?
How was your experience with the booking process? What did you like/dislike about it?
How was your experience with the booking process? What did you like/dislike about it?
How was your experience with the booking process? What did you like/dislike about it?
[Situational] Have you ever had a delayed flight or a long layover? What were the top 3 things on your mind?
[Situational] Have you ever had a delayed flight or a long layover? What were the top 3 things on your mind?
[Situational] Have you ever had a delayed flight or a long layover? What were the top 3 things on your mind?
Tell me about your last short-term trip/your most recent travel plans. How did you plan and book your accommodation?
Tell me about your last short-term trip/your most recent travel plans. How did you plan and book your accommodation?
Tell me about your last short-term trip/your most recent travel plans. How did you plan and book your accommodation?
What do you currently know about micro-stay booking?
What do you currently know about micro-stay booking?
What do you currently know about micro-stay booking?
I wrote out a few user stories based on the needs from the user journey to outline feature ideas for the MVP.
I wrote out a few user stories based on the needs from the user journey to outline feature ideas for the MVP.
I wrote out a few user stories based on the needs from the user journey to outline feature ideas for the MVP.
As a traveler, I want to view a variety of micro-stay listings, so I can quickly and easily find a hotel that matches my travel needs and book my stay.
As a traveler, I want to view a variety of micro-stay listings, so I can quickly and easily find a hotel that matches my travel needs and book my stay.
As a traveler, I want to reference my options with a map, so I can better plan my travels if I need public transportation, want to hit every attraction on my list, or not be late for my flight home.
As a traveler, I want to reference my options with a map, so I can better plan my travels if I need public transportation, want to hit every attraction on my list, or not be late for my flight home.
As a traveler, I want to compare all my accommodation options, so I can make the best decision and find the hotel that’s right for me.
As a traveler, I want to compare all my accommodation options, so I can make the best decision and find the hotel that’s right for me.
As a traveler, I want to see the total price upfront, so I can understand if the option I am looking at is one I can truly afford.
As a traveler, I want to see the total price upfront, so I can understand if the option I am looking at is one I can truly afford.
I summarized my research in 3 key findings.
I summarized my research in 3 key findings.
I summarized my research in 3 key findings.
Key Findings:
Key Findings:
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Users highly value a quick and seamless booking process to lessen their stress during their travels
Users highly value a quick and seamless booking process to lessen their stress during their travels
People want a straightforward booking process that gives them accurate information formatted in an easily consumable manner. Accurate information can include but is not limited to available options in the city they are staying at, the total price upfront, and all logistical information such as check in/check out processes and guidelines to follow.
People want a straightforward booking process that gives them accurate information formatted in an easily consumable manner. Accurate information can include but is not limited to available options in the city they are staying at, the total price upfront, and all logistical information such as check in/check out processes and guidelines to follow.
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2
2
Micro stay bookings are a very niche solutions for users
Micro stay bookings are a very niche solutions for users
Since micro-stay options are usually popular among businesspeople, those who are traveling for leisure are noted to turn to the option when facing a delayed flight. However, from the interviews, it seems like there are many factors at play when facing a delayed flight or long layover situation that does not necessarily warrant a need for micro-stay hotels.
Since micro-stay options are usually popular among businesspeople, those who are traveling for leisure are noted to turn to the option when facing a delayed flight. However, from the interviews, it seems like there are many factors at play when facing a delayed flight or long layover situation that does not necessarily warrant a need for micro-stay hotels.
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3
3
A lack of visibility in micro stay options pushes users to look for solutions elsewhere
A lack of visibility in micro stay options pushes users to look for solutions elsewhere
People in their early to mid-20s don’t know much about micro-stays and as a result, usually default to Airbnb's despite micro stay bookings fitting their needs. Many also seem to trust Airbnb over other options.
People in their early to mid-20s don’t know much about micro-stays and as a result, usually default to Airbnb's despite micro stay bookings fitting their needs. Many also seem to trust Airbnb over other options.
With my research findings, I rewrote the problem statement into a "how might we" statement as well as listed out the overall design focuses for these projects. These serve as a high level guide that I can come back to and reference during the design process to check whether or not my solution is answering the problem at hand.
With my research findings, I rewrote the problem statement into a "how might we" statement as well as listed out the overall design focuses for these projects. These serve as a high level guide that I can come back to and reference during the design process to check whether or not my solution is answering the problem at hand.
With my research findings, I rewrote the problem statement into a "how might we" statement as well as listed out the overall design focuses for these projects. These serve as a high level guide that I can come back to and reference during the design process to check whether or not my solution is answering the problem at hand.
💭 How Might We
💭 How Might We
💭 How Might We
Design a solution that allows people to quickly and easily find and book hotel rooms by the hour at a reasonable price in Los Angeles.
Design a solution that allows people to quickly and easily find and book hotel rooms by the hour at a reasonable price in Los Angeles.
Design a solution that allows people to quickly and easily find and book hotel rooms by the hour at a reasonable price in Los Angeles.
🔍 Design Focuses:
🔍 Design Focuses:
🔍 Design Focuses:
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1
Streamline the booking process
Streamline the booking process
Streamline the booking process
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2
2
Content Organization System
Content Organization System
Content Organization System
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3
3
Allow for flexibility
Allow for flexibility
Allow for flexibility
Design
Design
Design
Iterating based on user feedback
Iterating based on user feedback
Iterating based on user feedback
I listed out some core feature options that would could be solutions to the overarching problem and fit the design focuses. I down selected those options based on effort and value, then mapped out end to end user flows I then worked on low fidelity wireframes before moving to high fidelity prototypes. I would iterate on my designs based on user feedback to ensure my solution was meeting both business and user requirements.
I listed out some core feature options that would could be solutions to the overarching problem and fit the design focuses. I down selected those options based on effort and value, then mapped out end to end user flows I then worked on low fidelity wireframes before moving to high fidelity prototypes. I would iterate on my designs based on user feedback to ensure my solution was meeting both business and user requirements.
I listed out some core feature options that would could be solutions to the overarching problem and fit the design focuses. I down selected those options based on effort and value, then mapped out end to end user flows I then worked on low fidelity wireframes before moving to high fidelity prototypes. I would iterate on my designs based on user feedback to ensure my solution was meeting both business and user requirements.
With research findings analyzed, I created a feature map to list out possible solutions.
With research findings analyzed, I created a feature map to list out possible solutions.
With research findings analyzed, I created a feature map to list out possible solutions.
To prioritize features, I mapped my ideas out on an effort vs. value graph.
To prioritize features, I mapped my ideas out on an effort vs. value graph.
To prioritize features, I mapped my ideas out on an effort vs. value graph.
This action not only helped me down select features, but also helped me plan out which features to work on first. The graph below shows a selection of features the MVP would incorporate after mapping out ideas on a full graph, with our ideal solutions being the most prioritized in the product development process.
This action not only helped me down select features, but also helped me plan out which features to work on first. The graph below shows a selection of features the MVP would incorporate after mapping out ideas on a full graph, with our ideal solutions being the most prioritized in the product development process.
After ideating a few solutions and narrowing down on what I wanted to focus on, I created low fidelity wireframes to better visualize what my solution could potentially look like. Although the EntryLevel project did not require any wireframes or prototypes, I figured at least sketching my ideas out would help in a real world setting when I'm working with other designers and engineers. In my final submission, I would need to explain my product decisions so stakeholders and the rest of my product team understand where each feature fell within the product roadmap. An overall key focus was to design for the MVP version and emphasize a simple and straightforward user flow.
After ideating a few solutions and narrowing down on what I wanted to focus on, I created low fidelity wireframes to better visualize what my solution could potentially look like. Although the EntryLevel project did not require any wireframes or prototypes, I figured at least sketching my ideas out would help in a real world setting when I'm working with other designers and engineers. In my final submission, I would need to explain my product decisions so stakeholders and the rest of my product team understand where each feature fell within the product roadmap. An overall key focus was to design for the MVP version and emphasize a simple and straightforward user flow.
After ideating a few solutions and narrowing down on what I wanted to focus on, I created low fidelity wireframes to better visualize what my solution could potentially look like. Although the EntryLevel project did not require any wireframes or prototypes, I figured at least sketching my ideas out would help in a real world setting when I'm working with other designers and engineers. In my final submission, I would need to explain my product decisions so stakeholders and the rest of my product team understand where each feature fell within the product roadmap. An overall key focus was to design for the MVP version and emphasize a simple and straightforward user flow.
I prioritized creating the platform's core features for the MVP and took the time to design a few high fidelity mockups. In a normal product manager role, I would leave this task to designers, but for the purpose of this project, I wanted to have a few screens to help others visualize the solution I was building. Some of the chosen solutions included:
I prioritized creating the platform's core features for the MVP and took the time to design a few high fidelity mockups. In a normal product manager role, I would leave this task to designers, but for the purpose of this project, I wanted to have a few screens to help others visualize the solution I was building. Some of the chosen solutions included:
I prioritized creating the platform's core features for the MVP and took the time to design a few high fidelity mockups. In a normal product manager role, I would leave this task to designers, but for the purpose of this project, I wanted to have a few screens to help others visualize the solution I was building. Some of the chosen solutions included:
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Promoting actions to take right from the home screen
Promoting actions to take right from the home screen
Promoting actions to take right from the home screen
With users typically trying to find micro stay bookings on the spot, they are able to view available options right when they open the app. They are also able to see a summary of the most relevant information needed to make their booking choice. The home page also allows users to search for other micro stays and view categorized options.
With users typically trying to find micro stay bookings on the spot, they are able to view available options right when they open the app. They are also able to see a summary of the most relevant information needed to make their booking choice. The home page also allows users to search for other micro stays and view categorized options.
With users typically trying to find micro stay bookings on the spot, they are able to view available options right when they open the app. They are also able to see a summary of the most relevant information needed to make their booking choice. The home page also allows users to search for other micro stays and view categorized options.
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Comparing micro stay options before booking
Comparing micro stay options before booking
Comparing micro stay options before booking
If there are multiple booking options a user is interested in, they can use the comparison feature to look at the booking information side by side. This makes it easier for users to compare relevant information like pricing, ratings, and amenities and make an informed decision about which option best suits their needs and preferences.
If there are multiple booking options a user is interested in, they can use the comparison feature to look at the booking information side by side. This makes it easier for users to compare relevant information like pricing, ratings, and amenities and make an informed decision about which option best suits their needs and preferences.
If there are multiple booking options a user is interested in, they can use the comparison feature to look at the booking information side by side. This makes it easier for users to compare relevant information like pricing, ratings, and amenities and make an informed decision about which option best suits their needs and preferences.
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Map view of nearby micro stay options
Map view of nearby micro stay options
Map view of nearby micro stay options
In some use cases, users value micro stay options that are close to major airports or transportation centers. The map feature will show users micro stay bookings near their current location while also highlighting the locations of airports and transportation centers for users to reference when making their booking decision.
In some use cases, users value micro stay options that are close to major airports or transportation centers. The map feature will show users micro stay bookings near their current location while also highlighting the locations of airports and transportation centers for users to reference when making their booking decision.
In some use cases, users value micro stay options that are close to major airports or transportation centers. The map feature will show users micro stay bookings near their current location while also highlighting the locations of airports and transportation centers for users to reference when making their booking decision.
4
4
4
Hotel micro stay listing information
Hotel micro stay listing information
Hotel micro stay listing information
When users want to further explore a micro stay booking option, they can view specific details about the accommodation such as photos of the hotel, a list of facilities, and other guests' experiences. They can also view more in depth pricing details depending on how long their micro stay is with all additional fees listed as well as a comparison of the same booking at other hotel chains.
When users want to further explore a micro stay booking option, they can view specific details about the accommodation such as photos of the hotel, a list of facilities, and other guests' experiences. They can also view more in depth pricing details depending on how long their micro stay is with all additional fees listed as well as a comparison of the same booking at other hotel chains.
When users want to further explore a micro stay booking option, they can view specific details about the accommodation such as photos of the hotel, a list of facilities, and other guests' experiences. They can also view more in depth pricing details depending on how long their micro stay is with all additional fees listed as well as a comparison of the same booking at other hotel chains.
5
5
5
A simple and straightforward booking process
A simple and straightforward booking process
A simple and straightforward booking process
The booking process is very minimal, requiring users to only input the most necessary information such as their name, contact information, booking information, and payment. This allows users to not only find but also book their micro stays quickly, which is helpful because micro stays often require fast decisions as a result of being short term stays.
The booking process is very minimal, requiring users to only input the most necessary information such as their name, contact information, booking information, and payment. This allows users to not only find but also book their micro stays quickly, which is helpful because micro stays often require fast decisions as a result of being short term stays.
The booking process is very minimal, requiring users to only input the most necessary information such as their name, contact information, booking information, and payment. This allows users to not only find but also book their micro stays quickly, which is helpful because micro stays often require fast decisions as a result of being short term stays.
6
6
6
Online one step check ins/outs
Online one step check ins/outs
Online one step check ins/outs
Since micro stays are short term stays, users often want to go straight to their rooms to rest and relax without wasting time. The online check in feature allows users to skip the line at the front desk and gain access to their room to enjoy their stay for the full short term period they've booked. They are also able to check out of their stay in the same quick, one step manner as they head to their next stop.
Since micro stays are short term stays, users often want to go straight to their rooms to rest and relax without wasting time. The online check in feature allows users to skip the line at the front desk and gain access to their room to enjoy their stay for the full short term period they've booked. They are also able to check out of their stay in the same quick, one step manner as they head to their next stop.
Since micro stays are short term stays, users often want to go straight to their rooms to rest and relax without wasting time. The online check in feature allows users to skip the line at the front desk and gain access to their room to enjoy their stay for the full short term period they've booked. They are also able to check out of their stay in the same quick, one step manner as they head to their next stop.
Once the designs were finalized, I created a presentation to submit to EntryLevel's team that walked through the MVP design end to end, breaking down the solution and explaining features along the way.
Once the designs were finalized, I created a presentation to submit to EntryLevel's team that walked through the MVP design end to end, breaking down the solution and explaining features along the way.
Once the designs were finalized, I created a presentation to submit to EntryLevel's team that walked through the MVP design end to end, breaking down the solution and explaining features along the way.
Conclusion
Conclusion
Conclusion
Impact
Impact
Impact
5 star average grading for EntryLevel's final project submission
5 star average grading for EntryLevel's final project submission
As part of the EntryLevel course, each person's final project submission would be peer reviewed by others who also took the same course. Each person provided a rating between 1 and 5 stars. My submission was able to earn a 5 star rating across the board with others highlighting the creativity, information organization, and research efforts.
As part of the EntryLevel course, each person's final project submission would be peer reviewed by others who also took the same course. Each person provided a rating between 1 and 5 stars. My submission was able to earn a 5 star rating across the board with others highlighting the creativity, information organization, and research efforts.
Increased user satisfaction during user research
Increased user satisfaction during user research
Although this project did not require us to track success metrics, I informally tracked user satisfaction throughout my process. With every iteration of my project, I saw user satisfaction increase as I came closer and closer to a proper solution. It was nice to see how users felt like their needs were being met as I moved from project conception to high fidelity mockups.
Although this project did not require us to track success metrics, I informally tracked user satisfaction throughout my process. With every iteration of my project, I saw user satisfaction increase as I came closer and closer to a proper solution. It was nice to see how users felt like their needs were being met as I moved from project conception to high fidelity mockups.
On the right track
On the right track
I was able to compare my research and solution proposal to that of others' work both in the same cohort as well as in previous cohorts, and saw that I had similar findings. As I was new to the concept of micro stays, I was not sure if my project was headed in the right direction, so it was a comfort to know that my research skills and potential solution aligned with what others had also discovered and envisioned.
I was able to compare my research and solution proposal to that of others' work both in the same cohort as well as in previous cohorts, and saw that I had similar findings. As I was new to the concept of micro stays, I was not sure if my project was headed in the right direction, so it was a comfort to know that my research skills and potential solution aligned with what others had also discovered and envisioned.
Next Steps
Next Steps
Next Steps
Stakeholder review
Stakeholder review
If this were a real project with Booking.com's actual team, I would take my project proposal and present it to their stakeholders for feedback and buy in. I would also use this time to see how my proposal aligns with Booking.com's business and product goals and if any adjustments need to be made for my proposal to get the green light.
If this were a real project with Booking.com's actual team, I would take my project proposal and present it to their stakeholders for feedback and buy in. I would also use this time to see how my proposal aligns with Booking.com's business and product goals and if any adjustments need to be made for my proposal to get the green light.
Refine the proposal
Refine the proposal
At the moment, my product proposal could be for a brand new product or a new feature that would be integrated into the existing product. The stakeholder review could provide valuable insights on the best path forward. Additionally, I would gather feedback from other designers and engineers at Booking to refine the proposal further and effectively address any concerns.
At the moment, my product proposal could be for a brand new product or a new feature that would be integrated into the existing product. The stakeholder review could provide valuable insights on the best path forward. Additionally, I would gather feedback from other designers and engineers at Booking to refine the proposal further and effectively address any concerns.
Product roadmap and resource allocation
Product roadmap and resource allocation
If given the green light, I would start creating a roadmap that outlines the timeline, milestones, and deliverables for the project as well as Identify the necessary resources (i.e., team members, budget, technology) and allocate them accordingly to start properly designing and developing the first iteration of the product.
If given the green light, I would start creating a roadmap that outlines the timeline, milestones, and deliverables for the project as well as Identify the necessary resources (i.e., team members, budget, technology) and allocate them accordingly to start properly designing and developing the first iteration of the product.
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024
Connect with me!
I love making new friends and getting to know people. Feel free to reach out to me if you have any questions or just want to chat!
Made with love and care by Crystal Huynh © 2024